How to Seize a Window of Opportunity : The Entry Strategy of Retail Firms into Transition Economies
Year of publication: |
2009
|
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Authors: | Gielens, Katrijn ; Dekimpe, M. G. |
Publisher: |
[S.l.] : SSRN |
Subject: | Osteuropa | Eastern Europe | Systemtransformation | Economic transition | Internationaler Markteintritt | International market entry | Lebensmitteleinzelhandel | Food retailing |
Extent: | 1 Online-Ressource (53 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 2004 9, erstellt |
Classification: | M31 - Marketing ; C44 - Statistical Decision Theory; Operations Research ; L81 - Retail and Wholesale Trade; Warehousing |
Source: | ECONIS - Online Catalogue of the ZBW |
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