How to stay competitive : an innovative concept to assess the business competitiveness using online restaurant reviews
Jie Wu, Jinyan Chen, Tong Yang, Narisa Zhao
| Year of publication: |
2024
|
|---|---|
| Authors: | Wu, Jie ; Chen, Jinyan ; Yang, Tong ; Zhao, Narisa |
| Subject: | Asymmetric effects | McKinsey Matrix | Online reviews | Restaurant competitiveness | Sentiment analysis | Temporal dynamics | Gastronomie | Restaurant industry | Wettbewerb | Competition | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Wettbewerbsstrategie | Competitive strategy | Internationaler Wettbewerb | International competition | Virales Marketing | Viral marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2024.103836 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015072019