How to stimulate and cash in on creativity

When your core competences can be quickly replicated by copycat corporations, what competitive advantage have you got left? Explains that it is probably the knowledge of key managers, their ability to access and assess information, and their ability to innovate and think creatively.

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Year of publication:	1997
Published in:	Management Development Review. - MCB UP Ltd, ISSN 1758-8219, ZDB-ID 2062804-3. - Vol. 10.1997, 6, p. 205-206
Publisher:	MCB UP Ltd
Subject:	Corporate culture \| Creativity \| Management development \| Organizational structure \| USA

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000004427 [DOI]
Source:	Other ZBW resources

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