How to strategically respond to online hotel reviews : a strategy-aware deep learning approach
Chih-Hao Ku, Yung-Chun Chang, Yichuan Wang
| Year of publication: |
2024
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| Authors: | Ku, Chih-Hao ; Chang, Yung-Chun ; Wang, Yichuan |
| Published in: |
Information & management : the international journal of information systems applications. - Amsterdam [u.a.] : Elsevier Science, ISSN 1872-7530, ZDB-ID 2013193-8. - Vol. 61.2024, 5, Art.-No. 103970, p. 1-20
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| Subject: | Social media | Deep learning | Managerial responses | Natural language processing | Online consumer reviews | Social Web | Social web | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Online-Handel | Online retailing | E-Learning | E-learning | Künstliche Intelligenz | Artificial intelligence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2024.103970 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015081289