How to successfully introduce logo redesigns
Michael F. Walsh, Annie Peng Cui, Deborah J. MacInnis
| Year of publication: |
2019
|
|---|---|
| Authors: | Walsh, Michael F. ; Cui, Annie Peng ; MacInnis, Deborah J. |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 26.2019, 4, p. 365-375
|
| Subject: | Brand communication | Logo redesign | Empathy | Brand attachment | Brand-customer relationship | Brand management | Markenführung | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-018-0141-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012060136