How to support the management of intangibles
Sara Arancibia Carvajal and Angel Fernández Nogales
| Year of publication: |
2014
|
|---|---|
| Authors: | Arancibia Carvajal, Sara ; Fernández Nogales, Angel |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 34.2014, 3, p. 196-211
|
| Subject: | intellectual capital | loyalty | innovation | customer value | Immaterielle Werte | Intangible assets | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Immaterielle Güter | Intangible goods | Innovationsmanagement | Innovation management | Betriebliche Wertschöpfung | Value creation | Innovation | Wissensmanagement | Knowledge management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010344141