How to support the management of intangibles
Year of publication: |
2014
|
---|---|
Authors: | Arancibia Carvajal, Sara ; Fernández Nogales, Angel |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 34.2014, 3, p. 196-211
|
Subject: | intellectual capital | loyalty | innovation | customer value | Immaterielle Werte | Intangible assets | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Immaterielle Güter | Intangible goods | Innovationsmanagement | Innovation management | Innovation | Betriebliche Wertschöpfung | Value creation |
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