How to turn lurkers into donors? : a study of online social support interactions between nonprofit organizations and their followers
Cheng Hong, Cong Li
| Year of publication: |
2020
|
|---|---|
| Authors: | Hong, Cheng ; Li, Cong |
| Subject: | Social support | Optimal matching theory | Online fundraising | Donation | Nonprofit | Social media | Nonprofit-Organisation | Nonprofit organization | Social Web | Social web | Fundraising | Online-Marketing | Internet marketing | Soziale Beziehungen | Social relations | Nonprofit-Marketing | Nonprofit marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12208-020-00255-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012310883