How to use a two‐ product strategy against low‐price competition
Year of publication: |
1997
|
---|---|
Authors: | Hilleke, Klaus ; Butscher, Stephan A. |
Published in: |
Pricing Strategy and Practice. - MCB UP Ltd, ISSN 1758-6968, ZDB-ID 2053063-8. - Vol. 5.1997, 3, p. 108-115
|
Publisher: |
MCB UP Ltd |
Subject: | Brands | Competitive strategy | Pricing | Production management |
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