How to use social networking technology to co-create unique value with customers
Alistair Davidson
| Year of publication: |
2008
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|---|---|
| Authors: | Davidson, Alistair |
| Published in: |
Strategy & leadership : a publication of Strategic Leadership Forum. - Bingley : Emerald Group Publishing Limited, ISSN 1087-8572, ZDB-ID 1313473-5. - Vol. 36.2008, 5, p. 41-43
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| Subject: | Soziales Netzwerk | Social network | Web 2.0-Technologien | Web 2.0 technologies | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003775229