How to use technical terms in ads? : an FCB grid perspective
Year of publication: |
2010
|
---|---|
Authors: | Teng, Ching-i ; Huang, Li-shia ; Hsieh, Pin-chun |
Published in: |
British journal of management : BJM. - Oxford : Blackwell Publ., ISSN 1045-3172, ZDB-ID 1055434-8. - Vol. 21.2010, 4, p. 1044-1056
|
Subject: | Terminologie | Terminology | Produktinformation | Product information | Produktklassifikation | Product classification | Werbeplanung | Advertising planning |
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