How to win customers in the digital world : total action or fatal inaction
Peter Vervest and Al Dunn. With contributions by Martijn Hoogeweegen ...
| Year of publication: |
2000
|
|---|---|
| Authors: | Vervest, Peter H. ; Vervest, Peter ; Dunn, Al |
| Other Persons: | Hoogeweegen, Martijn (contributor) |
| Publisher: |
Berlin : Springer |
| Subject: | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Digitalisierung | Digitization | Electronic Commerce | Telemarketing | Kundenorientierung |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XX, 244 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. [233] - 235 |
| ISBN: | 3-540-66575-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001421050