How to win the consumer's heart? : exploring appraisal determinants of consumer pre-consumption emotions
Dung Le, Marlene Pratt, Ying Wang, Noel Scott, Gui Lohmann
| Year of publication: |
2020
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|---|---|
| Authors: | Le Dung ; Pratt, Marlene ; Wang, Ying ; Scott, Noel ; Lohmann, Guilherme |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 88.2020, p. 1-10
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| Subject: | Affect-driven behavior | Cognitive appraisal theory | Decision-making | Emotions | Event | Experiential marketing | Emotion | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Event-Marketing | Event marketing | Beziehungsmarketing | Relationship marketing | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2020.102542 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012293951