How training on multiple time slices improves performance in churn prediction
Theresa Gattermann-Itschert, Ulrich W. Thonemann
| Year of publication: |
2021
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|---|---|
| Authors: | Gattermann-Itschert, Theresa ; Thonemann, Ulrich |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 295.2021, 2 (1.12.), p. 664-674
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| Subject: | Analytics | Churn prediction | Marketing | Retailing | Machine learning | Künstliche Intelligenz | Artificial intelligence | Prognoseverfahren | Forecasting model | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2021.05.035 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013205985