How USAA architected its business for life event integration
Martin Mocker (Center for Information Systems Research (CISR), MIT Sloan School of Management (U.S.), ESB Business School, Reutlingen University (Germany)), Jeanne Ross(Center for Information Systems Research (CISR), MIT Sloan School of Management (U.S.)), Craig Hopkins (USAA (U.S.))
| Year of publication: |
December 2015
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|---|---|
| Authors: | Mocker, Martin ; Ross, Jeanne ; Hopkins, Craig |
| Published in: |
MIS quarterly executive. - Atlanta, GA : Association for Information Systems (AIS), ISSN 1540-1979, ZDB-ID 2183465-9. - Vol. 14.2015, 4, p. 137-150
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| Subject: | Workflow-Management-System | Workflow management system | IT-Management | IT management | Beziehungsmarketing | Relationship marketing | Finanzdienstleistung | Financial services | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011412681