How to use emerging service technologies to enhance customer centricity in business-to-business contexts : a conceptual framework and research agenda
Nancy V. Wünderlich, Markus Blut, Christian Brock, Nima Heirati, Marcus Jensen, Stefanie Paluch, Julia Rötzmeier-Keuper, Zsófia Tóth
| Year of publication: |
2025
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|---|---|
| Authors: | Wünderlich, Nancy V. ; Blut, Markus ; Brock, Christian ; Heirati, Nima ; Jensen, Marcus ; Paluch, Stefanie ; Rötzmeier-Keuper, Julia ; Tóth, Zsófia |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 192.2025, Art.-No. 115284, p. 1-14
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| Subject: | B2B | Customer centricity | Emerging technology | Manufacturing | Service technology | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Technischer Fortschritt | Technological change | Informationstechnik | Information technology | Kundenzufriedenheit | Customer satisfaction | Technologie | Technology | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115284 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015422400