How virtual reality affects consumer choice
Martin Meißner, Jella Pfeiffer, Christian Peukert, Holger Dietrich, Thies Pfeiffer
| Year of publication: |
2020
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|---|---|
| Authors: | Meißner, Martin ; Pfeiffer, Jella ; Peukert, Christian ; Dietrich, Holger ; Pfeiffer, Thies |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 117.2020, p. 219-231
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| Subject: | Virtual reality | Variety-seeking | Price-sensitivity | Satisfaction | Conjoint analysis | Virtuelle Realität | Conjoint-Analyse | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.06.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012285933