How, when, and why do stores' humor climates affect retail customer purchase?
Michel Tremblay
| Year of publication: |
2023
|
|---|---|
| Authors: | Tremblay, Michel |
| Subject: | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Humor | Klimawandel | Climate change | Beziehungsmarketing | Relationship marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2022.2080712 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014426270