How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed
Andrew T. Stephen, Donald R. Lehmann
| Year of publication: |
December 2016
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|---|---|
| Authors: | Stephen, Andrew T. ; Lehmann, Donald R. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 33.2016, 4, p. 755-766
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| Subject: | Word of mouth | Diffusion | Field experiments | Social networks | Incentives | Referrals | Virales Marketing | Viral marketing | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour | Feldforschung | Field research | Social Web | Social web | Innovationsdiffusion | Innovation diffusion | Experiment | Informationsverbreitung | Information dissemination |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2016.08.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011634055