How young Chinese consumers choose among different smartphone brands : the importance of socio-cultural and marketing factors
Year of publication: |
2016
|
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Authors: | Filieri, Raffaele |
Published in: |
ICTs in developing countries : research, practices and policy implications. - Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, ISBN 978-1-137-46949-6. - 2016, p. 59-73
|
Subject: | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Mobiltelefon | Mobile phone | China |
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