How young is too young : marketing to the tween generation
Year of publication: |
2008
|
---|---|
Authors: | Castleberry, Stephen Bryon ; Merrier, Patricia A. |
Published in: |
Journal of business case studies. - Littleton, Colo., ISSN 1555-3353, ZDB-ID 2442106-6. - Vol. 4.2008, 1, p. 55-59
|
Subject: | Zielgruppe | Target group | Altersgruppe | Age group | Jugendliche | Youth | Marketingmanagement | Marketing management |
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