HTSF Marketing and Customer Education: A Role for a Technology Awareness Programme?
Year of publication: |
1997
|
---|---|
Authors: | PANDIT, NARESH ; SWANN, G. M. ; WATTS, TIM |
Published in: |
Prometheus. - Taylor & Francis Journals, ISSN 0810-9028. - Vol. 15.1997, 3, p. 293-308
|
Publisher: |
Taylor & Francis Journals |
Subject: | high technology small firms | market failure | path-dependence | technology awareness programmes | virtual reality |
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