Human versus virtual influences, a comparative study
Daniel Belanche, Luis V. Casaló, Marta Flavián
| Year of publication: |
2024
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|---|---|
| Authors: | Belanche, Daniel ; Casaló, Luis V. ; Flavián, Marta |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 173.2024, Art.-No. 114493, p. 1-13
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| Subject: | Behavioral intention | Human influencer | Identification | Type of product | Usefulness | Virtual influencer | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Social Web | Social web | Virtuelle Organisation | Virtual organization | Virtuelles Team | Virtual team |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114493 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014547919