Hybrid business offerings in small internationalisers : a mixed-method analysis of internal capabilities through hesitant fuzzy information
Hannan Amoozad Mahdiraji, Aliasghar Abbasi Kamardi, Vahid Jafari-Sadeghi, Seyed Hossein Razavi Hajiagha and Sylvaine Castellano
| Year of publication: |
2024
|
|---|---|
| Authors: | Amoozad Mahdiraji, Hannan ; Kamardi, AliAsghar Abbasi ; Jafari-Sadeghi, Vahid ; Hajiagha, Seyed Hossein Razavi ; Castellano, Sylvaine |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 41.2024, 2, p. 411-439
|
| Subject: | Servitisation | Hybrid business offering | SMEs | International | Mixed-method | Hesitant fuzzy information | KMU | SME | Fuzzy-Set-Theorie | Fuzzy sets |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-11-2021-0341 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014524839