Hybrid business offerings in small internationalisers : a mixed-method analysis of internal capabilities through hesitant fuzzy information
Year of publication: |
2024
|
---|---|
Authors: | Amoozad Mahdiraji, Hannan ; Kamardi, AliAsghar Abbasi ; Jafari-Sadeghi, Vahid ; Hajiagha, Seyed Hossein Razavi ; Castellano, Sylvaine |
Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 41.2024, 2, p. 411-439
|
Subject: | Servitisation | Hybrid business offering | SMEs | International | Mixed-method | Hesitant fuzzy information |
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