A hybrid multi-attribute decision-making model for the systematic evaluation of exoticism-themed retail spaces from the perspective of consumer experience
Wei-Quan Zheng, Sze-Man Cheung, Bo-Wei Zhu, Lei Xiong, Gwo-Hshiung Tzeng
| Year of publication: |
2024
|
|---|---|
| Authors: | Zheng, Wei-Quan ; Cheung, Sze-Man ; Zhu, Bo-Wei ; Xiong, Lei ; Tzeng, Gwo-hshiung |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 79.2024, Art.-No. 103848, p. 1-22
|
| Subject: | Caption evaluation method (CEM) | Consumer experience | DEMATEL | Exoticism-themed | Kano model | MADM | Retail spaces | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103848 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015101056