Hybrid offerings : how manufacturing firms combine goods and services successfully
Year of publication: |
2011
|
---|---|
Authors: | Ulaga, Wolfgang ; Reinartz, Werner J. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 75.2011, 6, p. 5-23
|
Subject: | Leistungsbündel | Bundling strategy | B-to-B-Marketing | Business-to-business marketing | Erfolgsfaktor | Success factor | Industrie | Manufacturing industries |
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