Hyper-personalisation : inducing behaviours through data : how machine learning and automation can help customers make valuable and informed decisions
Luís Coelho, Gonçalo Cachola
| Year of publication: |
2023
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|---|---|
| Authors: | Coelho, Luís ; Cachola, Gonçalo |
| Published in: |
Journal of digital banking. - London : Henry Stewart Publications, ISSN 2397-060X, ZDB-ID 2886351-3. - Vol. 8.2023/2024, 3, p. 198-209
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| Subject: | advanced analytics | banking | data | hyper-personalisation | Künstliche Intelligenz | Artificial intelligence | Automatisierung | Automation | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Data Mining | Data mining |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014508029