"I am proud of my job" : examining the psychological mechanism underlying technological innovation's effects on employee brand ambassadorship
Ruizhi Yuan, Jun Luo, Martin J. Liu, Natalia Yannopoulou
| Year of publication: |
2022
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|---|---|
| Authors: | Yuan, Ruizhi ; Luo, Jun ; Liu, Martin J. ; Yannopoulou, Natalia |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 182.2022, p. 1-16
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| Subject: | Technological innovation | Organismic integration theory | Employee brand ambassadorship | Employee wellbeing | Psychological empowerment | Employee autonomy | Arbeitszufriedenheit | Job satisfaction | Arbeitskräfte | Workforce | Innovation | Personalmarketing | HR marketing | Arbeitsverhalten | Work behaviour | Markenführung | Brand management | Arbeitspsychologie | Organizational psychology | Technischer Fortschritt | Technological change | Leistungsmotivation | Work motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2022.121833 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013449133