I can't always get what I want : low power, service customer (dis)engagement and wellbeing
Year of publication: |
2023
|
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Authors: | Abboud, Liliane ; Bruce, Helen L. ; Burton, Jamie |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 10, p. 2713-2736
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Subject: | Customer engagement | Disengagement | Low customer power | Negative valence | Service | Wellbeing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Zufriedenheit | Satisfaction | Kundenintegration | Customer integration | Dienstleistungsqualität | Service quality |
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