I do not buy your story! : understanding the limits of storytelling in corporate social responsibility communication
Lukas Krenz, Laura Marie Edinger-Schons, Sabrina Scheidler, Sankar Sen, Jan Wieseke
| Year of publication: |
2025
|
|---|---|
| Authors: | Krenz, Lukas ; Edinger-Schons, Laura Marie ; Scheidler, Sabrina ; Sen, Sankar ; Wieseke, Jan |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 42.2025, 10, p. 2557-2573
|
| Subject: | corporate social responsibility (CSR) communication | CSR embeddedness | extrinsic attributions | persuasion knowledge | storytelling | Corporate Social Responsibility | Corporate social responsibility | Narrative Methode | Narrative method | Öffentlichkeitsarbeit | Public relations | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22245 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015464192