I earn it, but they just get it : loyalty program customer reactions to unearned preferential treatment in the social servicescape
Youngsun Sean Kim and Melissa A. Baker
| Year of publication: |
2020
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|---|---|
| Authors: | Kim, Youngsun Sean ; Baker, Melissa A. |
| Published in: |
The Cornell hospitality quarterly. - Thousand Oaks, Calif. : Sage, ISSN 1938-9663, ZDB-ID 2381244-8. - Vol. 61.2020, 1, p. 84-97
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| Subject: | unearned preferential treatment | perceived status | justice | loyalty | loyalty program | delight | social comparison theory | explanation | social servicescape | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1938965519857539 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012158194