I feel it, I buy it : deploy AR-based product presentation to generate satisfying tactile experiences in online retail
Min Zhang, Yiwei Li, Yuxuan Sun, Lin Sun
| Year of publication: |
2025
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|---|---|
| Authors: | Zhang, Min ; Li, Yiwei ; Sun, Yuxuan ; Sun, Lin |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 194.2025, Art.-No. 115357, p. 1-13
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| Subject: | AR-based product presentation | Consumers’ contactless service consciousness | Product-interface textural dissonance | Tactile priming statements | Virtual touch | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Emotion | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115357 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015432006