I hear you : does quality improve with customer voice?
Uttara Ananthakrishnan, Davide Proserpio, Siddhartha Sharma
| Year of publication: |
2023
|
|---|---|
| Authors: | Ananthakrishnan, Uttara ; Proserpio, Davide M. ; Sharma, Siddhartha |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 42.2023, 6, p. 1143-1161
|
| Subject: | consumer welfare | hotels | natural language processing | online reviews | quality | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Produktqualität | Product quality | Dienstleistungsqualität | Service quality | Qualitätsmanagement | Quality management | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2023.1437 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014436778