I Imagine, I Experience, I Like: The False Experience Effect
| Year of publication: |
2011
|
|---|---|
| Authors: | Rajagopal, Priyali ; Votolato Montgomery, Nicole |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 38.2011, 3, p. 578-578
|