I like, I share, I vote : mapping the dynamic system of political marketing
Raoul V. Kübler, Kai Manke, Koen Pauwels
| Year of publication: |
2025
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|---|---|
| Authors: | Kübler, Raoul ; Manke, Kai Sören ; Pauwels, Koen |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 186.2025, Art.-No. 115014, p. 1-16
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| Subject: | Social media | Digital marketing | Disinformation | Political marketing | Word-of-Mouth | Social Web | Social web | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Theorie | Theory | Marketing | Wahlverhalten | Voting behaviour |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.115014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015154373