I'm with the brand : the secret dialogue between what we buy and who we are
Rob Walker
| Year of publication: |
2008
|
|---|---|
| Authors: | Walker, Rob |
| Publisher: |
London : Constable |
| Subject: | Marketing | Verbraucherverhalten | Markenartikel | Werbung | Verbraucher | Psychologie | Consumers' preferences | Brand name products | Psychological aspects | Internet advertising | Consumers | Psychology |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 295 S. 20cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-8452-9887-X ; 978-1-84529-887-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004921608