I really know you : how influencers can increase audience engagement by referencing their close social ties : editor's choice
Jaeyeon (Jae) Chung, Yu Ding, Ajay Kalra
| Year of publication: |
2023
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|---|---|
| Authors: | Chung, Jaeyeon ; Ding, Yu ; Kalra, Ajay |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 50.2023, 4, p. 683-703
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| Subject: | social media | influencers | consumer engagement | social ties | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | Soziales Netzwerk | Social network | Influencer | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucad019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014444182