"I" value justice, but "we" value relationships : self-construal effects on post-transgression consumer forgiveness
Jayati Sinha, Fang-Chi Lu
| Year of publication: |
April 2016
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| Authors: | Sinha, Jayati ; Lu, Fang-Chi |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 26.2016, 2, p. 265-274
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| Subject: | Brand-relationship | Brand transgression | Consumer forgiveness | Controllability attribution | Self-construal | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Markenführung | Brand management | Persönlichkeitspsychologie | Personality psychology | Emotion | Soziale Werte | Social values | Kundenwert | Customer value |
| Description of contents: | Description [doi.org] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jcps.2015.06.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011479207