I've heard that brand before : the role of music recognition on consumer choice
Manuel Anglada-Tort, Kerry Schofield, Tabitha Trahan and Daniel Müllensiefen
| Year of publication: |
2022
|
|---|---|
| Authors: | Anglada-Tort, Manuel ; Schofield, Kerry ; Trahan, Tabitha ; Müllensiefen, Daniel |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 41.2022, 8, p. 1567-1587
|
| Subject: | advertising music | Audio branding | consumer choice | recognition heuristic | return on investment | Konsumentenverhalten | Consumer behaviour | Musik | Music | Werbewirkung | Advertising effects | Werbemusik | Advertising music | Markenführung | Brand management | Markenartikel | Brand | Musikwirtschaft | Music industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2022.2060568 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013484607