Icing on the cake or gilding the lily? : the impact of high-modified model images on purchase intention
Xingyang Lv, Yuqing Liang, Jia Luo, Yue Liu
| Year of publication: |
2022
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|---|---|
| Authors: | Lv, Xingyang ; Liang, Yuqing ; Luo, Jia ; Liu, Yue |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 68.2022, p. 1-13
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| Subject: | Consumer trust | Misrepresentation | Modified model image | Perceived authenticity | Purchase intention | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Glaubwürdigkeit | Credibility | Kaufentscheidung | Purchase decision | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103078 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013366399