ICT as a catalyst for service business orientation
Christian Kowalkowski; Daniel Kindström; Heiko Gebauer
| Year of publication: |
2013
|
|---|---|
| Authors: | Kowalkowski, Christian ; Kindström, Daniel ; Gebauer, Heiko |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 28.2013, 6, p. 506-513
|
| Subject: | Industrial services | Information technology | Communication technologies | Management strategy | Service business orientation | Service orientation | Differentiation | Servitization | Informationstechnik | Leistungsbündel | Bundling strategy | Dienstleistungssektor | Service industry | Beziehungsmarketing | Relationship marketing | Dienstleistungsmanagement | Service management | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009790087