Idea generation leveraged from value co-creation process enhances new service development performance
Seyedeh Khadijeh Taghizadeh, Syed Abidur Rahman and Malliga Marimuthu
| Year of publication: |
2019
|
|---|---|
| Authors: | Taghizadeh, Seyedeh Khadijeh ; Syed Abidur Rahman ; Marimuthu, Malliga |
| Subject: | Bangladesh | idea generation | new service development | performance | telecommunications | Value co-creation | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Bangladesch | Betriebliche Wertschöpfung | Value creation | Dienstleistungsinnovation | Service innovation | Produktentwicklung | New product development | Erfolgsfaktor | Success factor | Innovation | Dienstleistung | Services | Kreativität | Creativity | Service-Dominant Logic | Service-dominant logic |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2018.1430052 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012202768