IDEAS AT WORK CREATING - BREAKTHROUGHS AT 3M - 3M's Medical-Surgical Markets Division hadn't had a breakthrough product in almost a decade. Then a project team learned about the lead user process, a systematic way to produce breakthroughs. Learn how the process works and how the 3M team successfully navigated through it
| Year of publication: |
1999
|
|---|---|
| Authors: | Hippel, Eric Von ; Thomke, Stefan ; Sonnack, Mary |
| Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - Vol. 77.1999, 5, p. 47-57
|