Ideation-execution transition in product development : an experimental analysis
Year of publication: |
May 2018
|
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Authors: | Kagan, Evgeny ; Leider, Stephen ; Lovejoy, William S. |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 64.2018, 5, p. 2238-2262
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Subject: | new product development | behavioral operations | innovation | real-effort experiments | Produktentwicklung | New product development | Experiment | Innovation | Innovationsmanagement | Innovation management |
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