Ideator expertise and cocreator inputs in crowdsourcing-based new product development
Year of publication: |
September 2017
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Authors: | Zhu, John Jianjun ; Li, Stella Yiyan ; Andrews, Michelle |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 34.2017, 5, p. 598-616
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Subject: | Produktentwicklung | New product development | Crowdsourcing | Wissensmanagement | Knowledge management | Digitale Plattform | Digital platform | USA | United States |
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