Identification and ranking of factors affecting customer loyalty : a case study : Mehre-e-Eghtesad bank customers
Ali Nazeri, Mohsen Ebrahimi, Rahman Soofifard
| Year of publication: |
2020
|
|---|---|
| Authors: | Nazeri, Ali ; Ebrahimi, Mohsen ; Soofifard, Rahman |
| Published in: |
International journal of services and operations management : IJSOM. - Genève : Inderscience Enterprises, ISSN 1744-2389, ZDB-ID 2205101-6. - Vol. 35.2020, 3, p. 289-306
|
| Subject: | loyalty | customer | service quality | commitment | trust | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Kundenbindung | Customer retention | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Kundenservice | Customer service | Bank | Privatkundengeschäft | Personal banking |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSOM.2020.105372 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012178819