Identification and specification of relationships as the foundation for service bundling

Thomas Kohlborn; Christian Luebeck; Axel Korthaus; Erwin Fielt; Michael Rosemann ...

Year of publication:	2010
Authors:	Kohlborn, Thomas ; Luebeck, Christian ; Korthaus, Axel ; Fielt, Erwin ; Rosemann, Michael
Published in:	Ontology, conceptualization and epistemology for information systems, software engineering and service science : 4th International Workshop, ONTOSE 2010, held at CAiSE 2010, Hammamet, Tunisia, June 7 - 8, 2010 ; revised selected papers. - Berlin : Springer, ISBN 3-642-16495-1. - 2010, p. 1-16
Subject:	Leistungsbündel \| Bundling strategy \| Beziehungsmarketing \| Relationship marketing \| Theorie \| Theory

Extent:	graph. Darst.
Type of publication:	Article
Type of publication (narrower categories):	Aufsatz im Buch ; Book section
Language:	English
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10008841939