Identification losses in the FMCG1 sector in the light of the European and global researches

The main aim of the article is to present a very high level of the shrinkage in the FMCG sector on the European and global markets. It implies directly to reducing level of customer service and a significant reducing in the level of company profits. Results come from the European and global research on identification and cost of losses in the FMCG sector. An author was involved in the losses research in 2004 align with ECR Europe organization. The ECR Report (2004) is presented together with the latest losses report- Global Theft Retail Barometer - prepared by The Centre for Retail Research.