Identification of advanced data analysis in marketing : a systematic literature review
Mateusz Bąska, Maciej Pondel, Helena Dudycz
| Year of publication: |
2019
|
|---|---|
| Authors: | Bąska, Mateusz ; Pondel, Maciej ; Dudycz, Helena |
| Published in: |
Journal of economics & management. - Katowice, ISSN 1732-1948, ZDB-ID 2175776-8. - Vol. 35.2019, 1, p. 18-39
|
| Subject: | advanced data analysis | marketing | systematic review | big data analytics | Big Data | Big data | Bibliometrie | Bibliometrics | Data Mining | Data mining | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.22367/jem.2019.35.02 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012173741