Identification of lead users for consumer products via virtual stock markets
Martin Spann, Holger Ernst, Bernd Skiera and Jan Henrik Soll
| Year of publication: |
2009
|
|---|---|
| Authors: | Spann, Martin ; Ernst, Holger ; Skiera, Bernd ; Soll, Jan Henrik |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 26.2009, 3, p. 322-335
|
| Subject: | Kundenintegration | Customer integration | Social Web | Social web | Aktienmarkt | Stock market | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003833215